Healthy drinks brand Liquid Death makes ANZ debut with Soulfresh
Healthy drinks brand Liquid Death is set to roll out in the Australian and New Zealand market, via distribution company Soulfresh.
The announcement:
Leading food and beverage distribution company, Soulfresh, is delighted to announce the arrival of Liquid Death to its stable. One of the fastest growing healthy drinks brands in the world, Liquid Death will be distributed across the Soulfresh retailer network throughout Australia and New Zealand.
Soulfresh is focused on enabling access to healthy, better-for-you food and beverages through its retail network spanning Australia, New Zealand and the UK. Adding to its already extensive range of healthier food and beverage offerings including Lo Bros Kombucha, Not Soda and Pico Chocolate, Soulfresh will represent Liquid Death in Australia.
The thirst murdering beverage is available now on the shelves at all 7-Eleven stores nationwide, as well as selected independent grocery stores and on-premise. Grab Liquid Death in still & sparkling, or go for the tantalising Lime & Mango flavours, all packed in tallboy aluminium cans.
Soulfresh general manager – beverages, Rai Bostock says, “We couldn’t be prouder to add Liquid Death to our offering of better-for-you food and beverages. A true disrupter, Liquid Death is turning the health & wellness category on its head with its sometimes-shocking, always-entertaining take on consumer marketing. Having the opportunity to bring this leading brand to our customers is extremely exciting and will only strengthen our retail offering in each market”.
The healthy beverage business, founded by rule breaker, disruptor, and creative powerhouse, Mike Cessario, is rapidly breaking the monotony of typical health-centric marketing strategies prevalent in the beverage industry. Employing taglines “Murder Your Thirst” and “Death To Plastic” the instantly recognisable, infinitely recyclable 500ml tallboy aluminium cans emblazoned with the brand’s ubiquitous skull logo have forged a fandom not yet witnessed in the world of healthy beverage. Liquid Death’s social following captures 7.9 million followers across TikTok and Instagram, making it the third most followed beverage globally only behind Red Bull and Monster.
SVP strategy at Liquid Death, Marisa Bertha says, “Liquid Death is one of the top three most followed beverage brands on social media worldwide, and because of that we get daily messages from fans asking when they can buy Liquid Death in their home countries. Australia is one of the top overseas markets we hear from, so we are thrilled to share that we are now live and murdering thirst in the country.”
Source: Thinking Loud
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