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Pharma agency Healthy Thinking Group sells creative and digital operations to Blackdot consultants

Marketing and business transformation consultancy Blackdot has acquired parts of the Healthy Thinking Group, joining the push of consulting firms offering integrated marketing services.

The pharmaceutical, agriculture and health science focused Healthy Thinking Group was the parent company of healthcare media agency Hammond and Thackeray which collapsed in January, leaving creditors over $4 million out of pocket.

The deal will see nine of HTG’s employees moving across to the consulting firm, with Blackdot taking over part of the agency’s creative and digital operations.

Blackdot said the partnership was motivated by the two companies’ complementary capabilities and their common passion for pharma and health sciences.

Blackdot claims deep functional expertise in marketing, sales and service in those industries, while Healthy Thinking Group operates in a similar market across digital, creative, advertising, communications, and education.

Healthy Thinking Group CEO, Stephen Robson, commented: “This is a great development for the Healthy Thinking Group team – one that enables us to continue to deliver our specialty expertise to our clients, while strengthening and broadening our offering with Blackdot’s backing.

“We look forward to working with the Blackdot team to leverage our mutual strengths and provide deeper insights and support to our client base.”

Blackdot managing director, Marty Nicholas, added: “We’re delighted to be working with the Healthy Thinking Group – they will significantly strengthen our pharma and health sciences solution offering.

“We’re particularly excited about what we can do together to help our customers transform their multi-channel capabilities to achieve enhanced health care professional and patient outcomes.

“This development means both the Healthy Thinking Group team and our existing customers will benefit from unique and complementary expertise as we continue to grow our pharma and health sciences practice.”

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