F.Y.I.

Healthylife.com.au launches new brand campaign via Akcelo

Healthylife.com.au has worked with Akcelo to launch new integrated brand campaign, ‘Your New Home of Healthy’.

The announcement:

Healthylife.com.au is encouraging Australians who are feeling unmotivated or overwhelmed by a barrage of information, products and services, to take charge of their health journeys with a new brand campaign from Akcelo.

Brand experience and innovation company Akcelo were appointed by the digital startup to develop the brand and go-to market strategy, identity, design system, and integrated campaign for heathylife.com.au.

A 30-second TV commercial, with 15-second cut down, highlights that while many of us understand our need to get healthier and look for signs of encouragement, often our own motivation, or life in general, gets in the way and prevents us from doing so.

Healthylife.com.au ‘Your new home of healthy’ provides a range of health and wellness advice, experiences, services and products to make consumer choices easier, personalised and more accessible.

In addition to TV commercials, the campaign also includes digital and social.

Ben Padfield, General Manager, Digital, Marketing and eCommerce at healthylife said: “While many Australians see the benefits of getting healthier, it can often feel like we’re opening a Pandora’s box, with an overwhelming array of information, products and services designed to help you achieve your goals. Healthylife.com.au takes the hassle out of researching and deciding which products to buy to ensure whatever your healthy looks like, you can achieve it.

“We have worked closely with Akcelo to bring healthylife to market. They understand our strategic objectives and how to engage Australians wanting to start and maintain their health journeys.”

Aden Hepburn, CEO at Akcelo added: “It’s always great to start working with a brand from the ground up and that’s what we’ve achieved with Ben and the team at healthylife. Developing the brand identity, design system, go-to-market strategy and launch campaign has been a true collaborative experience and reflects healthylife’s ambitions for people to get their own health journeys underway.”

View Fridge commercial.

View Chocolate Bar commercial.

Credits:

Creative agency: Akcelo
Production company and edit: Versus / VS. Studio

Media agency: Kaimera

Sound: Electric Sheep

Animation: Reel Focus Films

 

Source: Tag PR media release

 

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