Heaps Normal encourages Aussies to ‘Stay Normal’ in new spot from Scoundrel
Non-alcoholic beer company Heaps Normal has created a new spot that brings the brand’s ethos of celebrating weirdness and ‘people living their own normals’ to life, via Sydney-based production house Scoundrel.
Produced by Scoundrel and Groundglass, the spot taps into the irreverent spirit of Heaps Normal, delivering the message that when you drink it, you’re capable of doing things you can’t when you’re ‘on the sauce’.
It depicts a man in a suburban living room doing something one may already find difficult – balancing on one leg. He smashes a can of Heaps Normal, and carries on victorious in his challenge.
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Tim Bullock, Scoundrel’s founder and director, said it was a blast getting ‘good-weird’ by encouraging people to ‘Stay Normal’.
“In all seriousness, I actually love Heaps Normal,” he said. “I’m a total convert. It tastes great, but I can sink a couple and still get some work done afterwards. It’s saving lives, brains, and kids who accidentally drink their dad’s beer (like my 3 year old did recently).”
Heaps Normal’s chief brand officer, Tim Snape, added: “When Scoundrel approached us with this idea it was clear they really understood what we stand for as a brand. We’re not just here to make non-alc beer more normal, we want to celebrate the weirdos having fun their own way without judgement or pretense.
“Scoundrel hit the nail on the head with this irreverent, fun and (good) weird spot.”
Credits:
Production: Scoundrel X Groundglass
Creative: Scoundrel
Director: Tim Bullock
Executive Producer Groundglass: Janette DeVilliers
Executive Producer Scoundrel: Adrian Shapiro & Kate Gooden
Producer: Trish Wheeler / Jared Malin / Tessa Simpson
DOP: Antonio Paladino
Production Design: Ninon De Klerk
Wardrobe: Sylvia van Heerden
Editor: Adam Wills
Post Production: Blockhead
Colourist: Ben Eagleton
Sound: Simon Lister
Sound Company: Squeaky Clean
Music: Funkuncle
Casting: The Casting Co / Groundglass
1st Assistant Director: Westley Durand
Grip: Zak O’Leary
Gaer: Bernie de Wet
Camera Assist: Palosi Khumalo
Pack specialist: Dale Ontong
Talent : Daniel Mauger
Fanie Schoeman
Harold Hendricks
Niklaus Wittenberg
Stefan Steyn
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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