Hearing health brand Audika launches in Australia with reverse ageing ad

Hearing healthcare specialist Audika has launched in Australia with a campaign that reflects the impact hearing checks and aids can have in improving a person’s life.

A man gradually regains a more youthful appearance in the ad, as he talks about how he feels years younger after having his hearing check at Audika.

The campaign was based on the company’s research insight that people avoid having hearing checks for fear that it makes them seem older.  One in four Audika clients, however, felt younger after having received hearing aids.

The campaign, created by Sydney agency Mammal, will run across Facebook, TV, digital display, point of sale, print and selected radio.

Mammal creative partner, Luke Chess, said in a statement: “The Audika team has embraced a truly customer-focused campaign idea, which has allowed us at Mammal to develop distinctive and different creative across a range of platforms. It’s great to see the results of our collaboration come together so well across so many different touch points.”

Audika general manager marketing, Duncan Wakes-Miller, said: “We are incredibly proud of this brand launch campaign, and excited to bring our client insights to life in such a creative fashion. Our heritage is strong and trusted, and we pride ourselves on providing personalised and comprehensive expert hearing healthcare to all Australians.

“This campaign raises the important issue of hearing healthcare and the positive benefits for people as they seek to enjoy life more. In the future, a sign of old age may be not wearing a hearing aid, rather than wearing one.”


Strategy and Creative – Daffers Little-Jones, Mike Watts, Luke Chess
Production and Management – Belle Oliva, Adrian Leppard
Sound and Editing – Greg Eagle
Digital and Print Design – Mark Moss
Image retouching – Kerry McElroy/Cranky Mermaid
Video Direction – Aimée Lee X. Curran
DoP – Mike Roberts
Photography – Billy Plummer
General Manager Marketing, Retail – Duncan Wakes-Miller
Group Marketing Manager – Abigail Denham-McQuillen
Marketing Manager, Acquisition – Aidan Rodgers
Marketing Manager, Digital – Fiona Hope


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.