Heart Foundation urges donations to avoid a lifetime of emotional heartache
Heart Foundation Australia’s latest campaign brings the stark reality of the extent to which heart attacks impact Australian families into focus, imagining the milestones a father could miss as his daughter grows up.
The Saving Hearts campaign, created by DDB Group’s specialist healthcare agency DDB Remedy, is an emotional reminder that more Australians die of heart disease than any other single cause.
The campaign aims to remind the Australian community about what heart disease can take away from a family, as a father looks into his future in real-time during a heart attack, something one Australian family experiences every nine minutes.