Hearts and Science restructures, giving Jon Betts new role

Jon Betts’ role has switched from chief experience officer to the newly-created position of general manager – creative and media in a Hearts and Science restructure.

Omnicom Media Group’s newest media agency said the restructure involves focusing on the customer journey, which will allow Hearts and Science to better partner with Omnicom’s creative agencies, such as DDB and TBWA. There are no redundancies or other changes involved in the restructure, the agency told Mumbrella, but upcoming announcements will reveal other role changes and further growth plans.

Betts has been at the agency for a year

In his updated role, Betts will be responsible for leading creative and media partnerships nationally, integrating teams, and driving new business. He joined the media agency – which launched last February in the local market – a year ago from OMD, where he spent four years leading the McDonald’s account.

“Understanding the customer journey and the experiences that punctuate it are key,” Betts explained.

“When that thinking is integrated with creative teams, leading to channel thinking both influencing and being influenced by the creative idea; clients receive more effective communications plans where messaging aligns to audience, environment and placement.

“As an agency, we are determined to deliver for our clients. We know the best outcomes for our customers result from integrated creative and channel thinking to drive the overall plan.”

The restructure follows the agency appointing Paul Payne as chief strategy officer and acquiring the boutique media agency, Max & Partners, in June.

“This is a pivotal time in history for obvious reasons and there is ample evidence to support improved outcomes from a focus on the customer journey,” added CEO Jeremy Bolt.

“Now more than ever we should be innovating for our clients and offering joint creative and media solutions to ensure creative is purpose-fit for channel, customers and context.

“Jon brings a wealth of experience to drive strategy for our clients at this time.”

Hearts and Science expanded to New Zealand last September, and established a Perth presence in December through a partnership with local independent agency, Rare.


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