Hearts & Science nabs Nunn’s Tom Leahey for digital lead role
Hearts & Science, part of Omnicom Media Group (OMG), has appointed Nunn Media’s Tom Leahey as head of digital for Melbourne to oversee Hearts’ integrated digital and data proposition in the local market.
Leahey was responsible for setting up the internal programmatic trading desk, establishing and developing a full programmatic technology stack and the related audience data play at Nunn Media.
Prior to that Leahey held various programmatic and search leadership roles within OMG’s OMD after arriving in Australia from the UK in 2015. He started his career at All Response Media where he implemented a successful strategy for WWF to drive a record number of animal adoptions over Christmas 2014.
Tom Leahey
Hearts & Science is the newest agency in OMG’s suite of media agencies and focuses on using both data and emotional connections to deliver on customer journey value drivers. In mid 2020 the agency bought out boutique media agency, Max & Partners.
The agency recently lost general manager – creative and media, Jonathan (Jon) Betts who moved to has Nielsen Media Australia, to take on the role of executive director, commercial growth and product strategy. He departed Hearts & Science after just over 18 months.
Hearts’ Melbourne MD, Richard Smith, said of Leahey joining the senior local team: “Identifying the right person to lead our integrated proposition was critical. In Tom, we have welcomed back a former Omnicom staffer, who is well known to the local team and broader OMG divisions.
“It’s crucial that we bring to life our focus on the customer journey via the intelligent application of data-centric solutions. I’m certain that Tom is the right person to accelerate both our clients’ growth, and that of the agency in Melbourne.”
Leahey said he was: looking forward to “driving success for clients” and guiding them through the“ever-changing eco-system” with data-led decisioning and customer behaviour insights.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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