Carsales unveils new brand platform ‘Everything You Auto Know’ via BMF

Zanda Wilson

February 22, 2021 1:27

Carsales has launched its new ‘Everything You Auto Know’ brand positioning, with a view to reinforce its market-leading status, partnering with creative agency BMF for the ad campaign.

The campaign, which launched nationally overnight with a new TVC ‘Grandma’s Hands’, highlights Carsales as Australia’s most trusted place to buy, sell, and be the go-to resource for everything cars.

The clip features two grandmas driving down a country road, carefree and enjoying a Bill Withers tune.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.