Heath Campanaro and Simon Connell team up with Heckler co-founders to launch new experiential agency
A new immersive experience, content and entertainment studio has launched, described to deliver “culturally iconic” projects.
Based in Sydney, London and Singapore, Supergiant has been founded by ex-Imagination director, Heath Campanaro, and creative director, Simon Connell, as well Heckler co-founders Will Alexander and Jamie Watson.
They will bring design, VFX, entertainment, lighting, technology and music together to create immersive experiences for clients.
Having spent the past 20 years at one of Australia’s largest experience agencies, Imagination, Campanaro and Connell created some of the biggest events in the country.
Meanwhile, Alexander and Watson have led design and post production studio Heckler for nearly 15 years, working on films, TVCs and experiential installations.
“Supergiant was founded to create the kind of experiences that we all love, crave and rave about. To entertain people and to immerse them in design, music, light, technology and ideas that create core memories,” Campanaro said.
“Simon and I have had a long and incredible creative partnership however partnering with Will and Jamie – whom together at Heckler have created some of the world’s most exceptional art installations, music videos, live events, activations and experimental performance pieces, together we now bring a whole new level of artistry to Supergiant.”
The agency’s debut project was at Glastonbury festival, where they provided large format content design and production for three of the biggest stages. They created over 250 motion graphic packages in collaboration with the festival’s graphic artist, Stanley Donwood.
Supergiant also supported Australian immersive media studio Astral Projekt in the collaboration with Aboriginal Songman and from Balladong, Whadjuk, Noongar nation, Barry McGuire, on telling the Dreamtime story of Glastonbury’s new dragonfly installation.
“We’re excited to see the awesome potential of this partnership,” said Alexander, co-founder and director.
“Heath has an unrivalled reputation in the event industry, and he and Simon have delivered some of the biggest and most dynamic live experience projects on the planet.
“When you add the high-end artistry Jamie and I have built at Heckler, plus the depth of our teams across Sydney and Singapore, you get this multiplication effect that is really hard to beat. We know we’re on the cusp of something new and really exciting.”
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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topics
experiential
Heath Campanaro
Heckler
imagination
Jamie Watson
Simon Connell
Supergiant
Will Alexander
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