Heavyweights prepare for Battle of the Media
The contestants and judges for the Battle of the Media at next month’s Mumbrella360 conference have been finalised.
The competition takes place throughout the two-day conference with a representative making the case for why their medium is the most powerful. One of the most tantalising first round clashes will see comedian and broadcaster Merrick Watts championing radio and drawn against one of the most senior voices in News Ltd, group editorial director Campbell Reid.
The battle of the media will see two five-minute presentations, before three judges sum up the strength of each case prior to an audience vote. The winner will then go through to the next round.
The first day’s contest, on June 7, will see:
- BWM co-founder and ECD Rob Belgiovane representing the power of cinema vs IAB board member and Sensis Digital Media GM Mark Shaw
- Merrick Watts, breakfast host on Nova 969 representing radio vs Campbell Reid, group editorial director, News Limited making the case for newspapers
- Brian Gallagher, CEO of sales house Ignite Media Brands representing TV vs Mike Chuter, founding partner of Cubed, representing direct mail
- Geoff Hird, chairman of Publishers Australia and publisher at Westwick-Farrow will represent magazines vs Charmaine Moldrich, CEO of the Outdoor Media Association
Four will go through to the semi-final on the morning of June 8 before two go through to the final that afternoon.
The jury is made up of marketers and media agency bosses
The media agency judges are:
- Mat Baxter, CEO, UM
- Angus Frazer, strategy director, Mitchell & Partners
- Jonathan Hopkins, MD, Razor Media
- James Greet, CEO, Mindshare
- Toby Jenner, CEO, Mediacom
- Tracie Michael, CEO, Initiative
- Barry O’Brien, CEO, PHD
- Peter Vogel, CEO, MEC
- Ben Willee, managing partner, Ikon Communications Melbourne
The marketers are:
- Kate Burleigh, marketing director, Intel
- John Thompson, senior manager of marketing and road safety, Transport Accident Commission
- Alun Probert, director of strategic communications and government advertising, NSW Government, Department of Premier & Cabinet
The full programane and tickets are available on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Tim
I’ve been doing the numbers.Reckon you’ll make an absolute minimum [that’s absolute minimum] of $400K out of this little conference of yours.I just love the way you’ve buttered all the egos so the industry will be performing for nothing while you’re in your counting house counting all your money.Think about it people – while the speakers are telling everyone how to create great marketing campaigns, our Tim has just pulled off the biggest marketing coup of the year. Don’t you just love the irony of that! It’s the PanPacific Awards all over again [for anyone who can remember that far back].
Yours etc.,
An admirer.
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Hi Just Asking,
Thanks for the kind words. I’ll take “marketing coup”. I think I’ll need to challenge you to provide your assumptions that underpin those numbers though. I wish you were correct…
For what it’s worth, we’ve edged into break even on hard costs, and I’m hopeful that by the time the event takes place we’ll also be slightly better than break even when we take into account staff time too.
In a first year of an event, I’d argue that’s all I can hope for. I’d rather create what I hope is a good event that’s poised to grow in future years than make a quick buck in year one.
But as you observe, we couldn’t do this event without the support of the industry. And I’m glad to say that just about every sector (with the possible exception of, thus far, the recruitment agencies who currently enjoy making use of our free job board) has been very supportive in time, effort, encouragement and sponsorship.
Cheers,
Tim – Mumbrella
Sensis representing digital ha really?
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