Heavyweights prepare for Battle of the Media

mUmBRELLA_360The contestants and judges for the Battle of the Media at next month’s Mumbrella360 conference have been finalised.

The competition takes place throughout the two-day conference with a representative making the case for why their medium is the most powerful. One of the most tantalising first round clashes will see comedian and broadcaster Merrick Watts championing radio and drawn against one of the most senior voices in News Ltd, group editorial director Campbell Reid.

The battle of the media will see two five-minute presentations, before three judges sum up the strength of each case prior to an audience vote. The winner will then go through to the next round.

The first day’s contest, on June 7,  will see:

  • BWM co-founder and ECD Rob Belgiovane representing the power of cinema vs IAB board member and Sensis Digital Media GM Mark Shaw
  • Merrick Watts, breakfast host on Nova 969  representing  radio vs Campbell Reid, group editorial director, News Limited making the case for newspapers
  • Brian Gallagher, CEO of sales house Ignite Media Brands representing TV vs Mike Chuter, founding partner of Cubed, representing direct mail
  • Geoff Hird, chairman of Publishers Australia and publisher at Westwick-Farrow will represent magazines vs Charmaine Moldrich, CEO of the Outdoor Media Association

Four will go through to the semi-final on the morning of June 8 before two go through to the final that afternoon.

The jury is made up of marketers and media agency bosses

The media agency judges are:

  • Mat Baxter, CEO, UM
  • Angus Frazer, strategy director, Mitchell & Partners
  • Jonathan Hopkins, MD, Razor Media
  • James Greet, CEO, Mindshare
  • Toby Jenner, CEO, Mediacom
  • Tracie Michael, CEO, Initiative
  • Barry O’Brien, CEO, PHD
  • Peter Vogel, CEO, MEC
  • Ben Willee, managing partner, Ikon Communications Melbourne

The marketers are:

  • Kate Burleigh, marketing director, Intel
  • John Thompson, senior manager of marketing and road safety, Transport Accident Commission
  • Alun Probert, director of strategic communications and government advertising, NSW Government, Department of Premier & Cabinet

The full programane and tickets are available on the Mumbrella360 website.


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