Heineken asks you to ‘Celebrate Whatever You Call Us’ in new campaign featuring Daniel Ricciardo

July 28, 2023 9:14

Heineken Australia is celebrating 150 years down under with a new campaign tapping into the nation’s love of nicknaming everything, via Saatchi & Saatchi.

The ‘Celebrating Whatever You Call Us’ campaign encourages Aussies to share their creative beer nicknames, with the intention of putting Heineken at the centre of it, showcasing its open-mindedness.

The local campaign, developed by Saatchi & Saatchi enlists fan favourite F1 driver Daniel Ricciardo to get Aussies’ creative juices flowing, as he riffs off multiple nickname ideas – ‘Mt Frothiuszko’, ‘Steve Brewscemi’, and even ‘Daniel Beerciardo’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.