Patrón Tequila names new Masters of Craft ambassadors
Bacardi Martini Australia’s Patrón Tequila has partnered with five Aussies for its new Masters of Craft series.
Actor Josh Heuston, Matildas players Caitlin Foord, Steph Catley and Mackenzie Arnold, and award-winning Melbourne bartender and venue owner Alex Boon will feature in the series.
The ambassadors will showcase the expertise they have in their relevant fields and the dedication, focus and consistency they hold – which are the same values Patrón has built its 34-year legacy on.
Sander Janmaat, marketing manager for Patrón, said: “Patrón celebrates progressive pioneers and vibrant personalities who drive powerful outcomes in their lives, and each of our Masters of Craft ambassadors are exactly that.
“Driven by craftsmanship, creativity and talent, and dedication to the pursuit of precision, each of our Masters of Craft ambassadors display an unshakeable confidence as they strive to achieve perfection in their work,” Janmaat continued.
“We’re beyond excited to partner with all our Masters in a year of exciting milestones – both for them and for Patrón.”
Heartbreak High star and reigning GQ Breakthrough Actor of the Year, Heuston, cements his existing relationship with the brand through this new series.
“As a longstanding fan of Patrón Tequila, it’s an honour to become a Master of Craft ambassador,” he said.
Heuston traveled to Hacienda Patrón in Atotonilco El Alto in the Mexican state of Jalisco, to immerse himself in the Patrón story and see its production first-hand.
“Heading to the Hacienda was an insane experience – learning about the production process, seeing the craftsmanship and care put into each and every bottle of Patrón was next level,” he continued.
Heuston in Hacienda
“I’m excited to continue the journey with Patrón as I take the next step in my own career.”
Patrón’s Master of Crafts series will roll out across digital platforms, social and OOH from July onwards.
Credits:
Client: Patrón – Bacardi Martini Australia
Creative & production: Bolster and Betty Wants In
PR & talent management: Common State
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Alex Boon
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Caitlin Food
Josh Heuston
Mackenzie Arnold
Master of Craft
Patrón Tequila
Steph Catley
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