Opinion

The future of branded entertainment? The name’s Brand. James Brand

bond heinekenSo Wieden + Kennedy Amsterdam emailed a link to this about an hour ago. It’s an amazing tie-up between Heineken and the new James Bond movie Skyfall.

And I’m reasonably certain I’ve just watched the Grand Prix winner in the Branded Entertainment Lion category at Cannes next year.

It’s got everything: Daniel Craig, the cool guy from the recent Heineken work, gaming, transmedia, entertainment, Facebook integration.

It’s also hard to tell who’s got more to gain from this project: the movie or the drink.

Fabulous. Give it a go…

 

 

 

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