Heinz to give away 570-piece ketchup red puzzles as part of campaign to ease COVID-19 boredom
Heinz is taking advantage of Australians’ increased interest in puzzles by giving away 57 570-piece puzzles that are completely ketchup red.
Consumers can enter the competition and win one of the puzzles by revealing the weirdest food they like to put ketchup on.
Google trends has shown that puzzle-related searches have increased by 650% in Australia over the past three months, the brand said.
Shane Kent, Heinz Australia chief marketing officer, said the challenge would be worth it.
“Heinz ketchup isn’t the only staple on Aussie tables, with puzzle pieces now a hugely popular iso-hobby. So, we’ve gone ahead and created the puzzle to end all puzzles – a ridiculously slow all-red ketchup jigsaw to help pass the time.
“Just like the satisfaction from when you finally tap, shake and squeeze that last dollop of ketchup out of the bottle, this puzzle is worth the patience. Only this time, our fans might need more than elbow grease to solve it.”
Former Survivor Australia contestant, known for his ability to complete puzzle challenges, Nick Iadanza has been brought on to try out the Heinz puzzle and share the experience with his followers on social media.
Iadanza said: “My love for jigsaws has reached an all-time high during the COVID-19 restrictions, and I can’t wait to tackle the Heinz all-red ketchup puzzle. I’ll be timing myself, aiming to finish it at record speed.”
