Kitay PR rebrands to KK Projects and adds athlete management arm

Sydney-based PR agency Kitay PR has rebranded to KK Projects and introduced an athlete and expert management service.

Operating for seven years, the agency’s work has predominantly focused on the health, fitness and sport industry. Keri Kitay, founder and director of KK Projects said the rebrand was the natural next step.

KK Projects’ new branding

“This is a natural progression for the business. Our DNA is in sport, fitness and lifestyle and it was both inevitable and natural that we would evolve in this direction. The landscape continues to change and it’s our mission to be at the forefront of the change without jeopardising the integrity and authenticity of our experts,” Kitay said.

“We are not a traditional agency by any stretch, and it has never been our intention to be one. Our approach is to deliver meaningful campaigns and because of this we only align with brands, people and products we truly believe in. We are an extension of our client’s team and pride ourselves on our authenticity and loyalty.”

The athletes and experts arm already represents Men’s Health fitness director and fitness expert Todd Liubinskas, sports chiroptactor Luke White, hollistic dentist Lewis Ehrlich, and strength and conditioning coach Dan Potter.

KK Projects’ client list includes Red Bull, Nuzest, First Base, Rekorderlig Cider, Grenade, The Clinic, Aqualove and Gym Lab.


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