Kitay PR rebrands to KK Projects and adds athlete management arm

May 6, 2020 5:32

Sydney-based PR agency Kitay PR has rebranded to KK Projects and introduced an athlete and expert management service.

Operating for seven years, the agency’s work has predominantly focused on the health, fitness and sport industry. Keri Kitay, founder and director of KK Projects said the rebrand was the natural next step.

KK Projects’ new branding

“This is a natural progression for the business. Our DNA is in sport, fitness and lifestyle and it was both inevitable and natural that we would evolve in this direction. The landscape continues to change and it’s our mission to be at the forefront of the change without jeopardising the integrity and authenticity of our experts,” Kitay said.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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