Heinz urges Australia to ‘Bust out the Beanz’
GPY&R Melbourne has launched a new campaign for Heinz Beanz.
The campaign, which carries the tagline ‘Bust out the Beanz’, is a call for Australians to rediscover the famous food that is often left in the cupboard.
The TV ad is voiced by comedian Kim Gyngell, known for his work on Full Frontal and The Librarians.
Strategically it’s strong, and well executed. A nice welcome back to TV for what should be one of Australia’s more iconic FMCG brands… hope they keep going.
Never thought we’d hear the words “bust out” and bean(z) in the same line of copy.
An oversight or intensionally going after the historically gaseous nature of the product?
Good strategy. Strong campaign theme. Not brilliantly branded [not bad either]. But if you drive category usage, brand linked, or not, Heinz will still win big.