HelloFresh launches first campaign to position brand in Australian market

Home-delivery food distributor HelloFresh has unveiled its first work for the Australian market, with an ad featuring everyday families and couples preparing meals together.

Hello Fresh

HelloFresh’s first Australian targeted campaign aims to portray “authentic life in the home”

Created by Emotive, the ad – which will run from this Sunday February 12 – features existing HelloFresh customers and a couple trying the brand for the first time. It’s the first local above the line advertising work form the German-headquartered company.

The campaign coincides with the launch of the brand in the Northern Territory following an earlier roll-out into other Australian states.

Head of brand at HelloFresh, Julie Grufstedt, told Mumbrella the ad aimed to portray “authentic life in the home”.

The campaign will run across TV and social.


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