Helloworld moves $14m media account

March 20, 2014 12:51

Travel brand Helloworld has moved its media account from Initiative to OMD, Mumbrella can reveal.

The account is thought to be worth around $14m with the decision to move the account finalised in the last few weeks.

The move comes nine months after Kim Portrate the former consumer marketing at Tourism Australia, was made chief marketing officer of the travel company.

Helloworld, which was previously the Jetset Travelworld Group, declined to comment on the move of media agency.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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