‘Help. It’s what we deliver’ BWS says in bid to position delivery offering as rescue mission
BWS is the latest brand to promise ‘help’ with its ‘Help. It’s what we deliver’ campaign for the launch of its express alcohol delivery service, BWS On Demand.
The series of radio ads were created by M&C Saatchi and are positioned as rescue missions for people who need alcohol in emergency situations.
The campaign is also running across out-of-home, radio, digital and social
An ultra convenient, game changing service for the brand matched with the most used tagline of 2018? How unoriginal.
Creative is terribly busy too…
Is there also an undertone of promoting irresponsible drinking or is it just me?
I don’t think it’s just an undertone. The idea of using booze as ‘help’ is pretty misguided, and surprising for a business that’s part of the WW empire. The radio makes no mention of ‘help’ so maybe this visual just snuck through as part of the release…
Let’s just calm down shall we
It’s me too
Me
FFS, what is going on at the moment!!! More insanely lazy, insipid creative. Westpac, NRMA and now BWS.
Westpac, NRMA, BWS
Is… is our industry crying for help?
Fresh work from my old mates at M&C. Dumbest bunch of comments here. This is clearly taking the piss and poking fun at the help trend in the indistry.