Help us crowd source a crowd sourcing sceptic for Mumbrella360

mUmBRELLA360logo 2012Mumbrella360 is to present a session discussing crowd sourcing in the communications industry.

Speakers include Matt Barrie, CEO of; Simon Moss, CEO of image marketplace Image Brief; John Kane, the founder of Idea Gallery; and Jason Sew Hoy, COO of 99 Designs. was founded by Barrie in 2009. It claims to be the largest outsourcing and crowdsourcing marketplace in the world, with more than 3 million users and presence in over 240 countries and regions. Last month Barrie was named on Men’s Style’s Men Of Influence list.

Image Brief was created by Simon Moss, a former national sales manager of Bing, in January this year. it claims to be “a world-first online marketplace connecting creative professionals to a global network of high-quality professional photographers and content partners. Buyers post a brief for an image requirement and photographers respond with images tailored to the buyer’s request.”

Kane, a former partner in celebrated but now defunct Aussie agency Happy Soldiers, created Idea Gallery earlier this year as a place for creatives to submit ideas that brands can buy.

99 Designs, based in Melbourne, crowd sources design projects by running contests based on design briefs.

However, not everybody  believes that crowd sourcing is good for the industry. For balance, we’d like to include one of those sceptics on the panel.

If you’d be prepared to argue a case against the wisdom of crowds, Mumbrella would like to hear from you.

Please email conference producer Denise Jinks at

Mumbrella360 takers place at the Hilton Hotel in Sydney on June 6 and 7. Tickets for Mumbrella360 are available on the conference website.



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