Helsinki Agency and Instant Scripts collaborate for new campaign
Helsinki Agency and InstantScripts have teamed up to launch a fresh campaign.
The announcement:
Over the past 3 years InstantScripts has gone from helping 500,000 people to over 2 million (and growing). That has made them Australia’s largest online healthcare provider.
It wasn’t surprising then, that following the unequivocal success of their launch campaign for InstantScripts, Helsinki Agency was once again asked to take the brand to the next level.
Working closely with the client, we determined that InstantScripts needed to move from product based functional messaging, to a more compelling and emotionally appealing brand campaign.
The new campaign brings to life a range of scenarios showing people in need connecting with InstantScripts any time and any place. And as they resolve their medical problem, an InstantScripts ‘Heart’ materialises from their device and floats upwards.
We then see more and more people, and more and more hearts, until an aerial view reveals a huge InstantScripts Heart, made from literally millions of small hearts, floating over the cityscape.
We finally pull back to show the now massive composite heart soaring over Australia, which then transitions to the end frame, featuring the logo supported by the new strap line – Here for you 24/7.
Creative Director: Mike Bollen
Lead Account Manager: Asha Eapen
Client: Wesfarmers Health: Richard Skimins, Melissa Ironside, Steven Blakers
Production Company: Producer Helen
Directed by Christian Mushenko
FX and Post by Limehouse
Source: Helsinki Agency
Keep up to date with the latest in media and marketing
