Henry Tajer appointed global COO of IPG Mediabrands

Henry TajerHenry Tajer has been promoted to the role of chief operating officer of IPG Mediabrands’ global operations.

Under the promotion Tajer will remain the executive chairman of the media agency network’s Australian operations and will still be based in Sydney.

Among the projects under Tajer’s responsibilities will be ensuring IPG Mediabrands North American operations are at 50 per cent automation by 2016 and broader global role out.

Matt Seiler, global CEO of IPG Mediabrands said the promotion was reward for the Australian operations being “one of our outstanding success stories in recent years”. 

“The Australian group’s performance has led to the creation of award-winning solutions for clients that deliver true business returns, but also to recognition that includes industry and other business accolades., he added.

“With our clearly defined network growth objectives, including reaching 50 per cent automation in North America by 2016 and our global markets thereafter, we need a strong executive to take the lead across all platforms,” said  Seiler.

Tajer has been executive chairman of IPG Mediabrands Australia for the past three years and was  previously CEO of UM in Australia and Asia Pacific.

“IPG Mediabrands has high ambitions for growth across the global business with a focus on innovation through the creative use of skill sets and technology,” said Tajer.

“The network has performed very well and my energies will focus on accelerating initiatives that continue to lift our performance for clients and for our businesses overall,” he said.

Tajer spoke to Mumbrella’s content director Tim Burrowes last year about the media, society and his career.


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