Herald Sun ad stars mini versions of George Calombaris and Gary Mehigan

The Herald Sun has launched a campaign featuring young versions of George Calombaris and Gary Mehigan to promote its mini cook books.

The agency behind the ad was AJF Partnership.

“The series will be heavily promoted throughout October across Herald Sun print and
digital assets with the campaign extending to point of sale at newsagents, supermarkets and fresh food markets, ambient media, radio and TV,” said HWT marketing director Monica Kent-Giles.


Creative Agency: AJF Partnership
Creative Director: Adam Francis
Senior Copywriter: Michael Skarbek
Senior Art Director: Richard Walker
Senior Account Manager: Symon van Haalen
Production Company: Piglet Productions
Producer: Tony Ashmore
Director: Robby Douglas-Turner
Media Agency: Mindshare
Account Director: Debbie Tsiros
Manager: Rachel Hutchings


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