News Limited’s Herald Sun will tomorrow become the company’s first Australian tabloid to turn on a pay wall.
After a two month free trial, readers will be asked to pay $2.95 per week to access premium digital content.
Herald & Weekly Times MD Peter Blunden said: “The expansion of our business across multiple platforms will enable us to remain competitive for the long term.”
The publication is offering a number of subscription bundles including:
- $2.95 per week: full digital access to the Herald Sun, website, tablet app and mobile site
- $4.95 per week: full digital access plus newspaper delivery on Saturday and Sunday
- $5.95 per week: full digital access plus newspaper delivery Monday to Friday
- $8.95 per week: full digital access plus newspaper delivery every day
Six and seven day Herald Sun print subscribers are being offered a complimentary digital pass.
Similarly to sister title The Australian which launched a paywall in October, the Herald Sun is adopting a freemium model, with some content still available free.
But the Herald Sun’s columnists including Andrew Bolt, Mark Robinson, Terry McCrann, and Susie O’Brien will only be accessible to subscribers.
Other content will include the SuperFooty AFL and TrueCrimeScene sections.