Nine’s debut of comedy Here Come The Habibs at 8:30pm drew a metro audience of 1.249m well above the 900,000 viewers it had hoped for.
Here Come the Habibs: defies Nine’s expectations
The result is a win for Nine and comes after much media interest in the new series amid concerns about how it depicted people of Middle Eastern descent.
Last month, Nine programming boss, Andrew Backwell, told Mumbrella that the comedy was facing “a tough environment” up against Seven’s My Kitchen Rules and that he would “be happy if it was above 900,000 (viewers).”
Tuesday night saw My Kitchen Rules also perform strongly winning the night with an audience of 1.882m while Ten had 766,000 viewers for an episode of I’m a Celebrity Get Me Out of Here! where Shane Warne and Brendan Fevola blew up at each other over the rules in camp.
Seven’s premiere of Rebecca Gibney drama, Wanted, also performed strongly with an audience of 1.184m in the 9:00pm time slot.
According to the OzTAM Preliminary Ratings, Nine’s lead-in to the Habibs, The Big Bang Theory, drew 793,000 in the 7:30pm slot for a new episode and 775,000 in the 8:00pm time slot for a repeat, while at 9:15pm Lip Sync Battle on Nine drew 645,000.
Ten’s screening of an NCIS episode at 8:30pm drew 521,000 viewers.
In news, Nine News narrowly won the 6:00pm time slot with 995,000 compared with 993,000 for Seven, while Seven regained the lead at 6:30pm with an audience of 1.017m to 1.002m.
In main channel audience share, Seven won the night with 29.2%, Nine had a 20.5% share, Ten 13.9% and the ABC 10.6%.