Here’s how much marketers are getting paid
Full-time marketing coordinators in Australia are being paid a salary of up to $75,000 – but if they add ‘digital’ to the job title, that rate jumps up to $90,000, according to new industry salary data.
The Australian marketing sector might have seen a major pay increase after the pandemic, but it seems companies are gradually returning to their pre-pandemic salary benchmark.
According to an annual report from iknowho, a specialist marketing recruitment agency, the average CMO is taking more than $260k in annual salary (all salary figures exclude superannuation).
[click to enlarge]: Marketing salaries
[click to enlarge]: Digital marketing salaries
Heads of marketing and marketing directors are taking on average $180k – $250k, but entry-level positions such as marketing coordinators/assistants and event coordinators are taking $65k – $75k annually.
Some digital marketing roles had a higher starting salary, with digital marketing coordinators and social media coordinators taking $75k – $90k on average annually.
However, the top salary range of senior digital marketing roles tends to be capped sooner at around $200k.
[click to enlarge]: Agency salaries
[click to enlarge]: PR and comms salaries
Agencies had the lowest entry-level salary range, with graduate/account coordinators taking $50k – $60k, but as they advance to group head / client service director / general manager roles, the range is bumped to $180k – $250k.
Additionally, the report found that the average tenure of a marketer is 1.4 years, but senior candidates tend to stay longer with one company.
At the two-year mark, an employee who has made an internal move has a greater chance of staying with the company.
While monetary incentive is one of the top-ranked forms of recognition for marketers, they also love having career advancement opportunities and exciting projects.
Meanwhile, 87% of candidates said no flexible working options would be a dealbreaker.
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I was getting $45k as an Account Executive in 2004, apparently with inflation that’s about $77k today. So that means the pay for Account Executives has just kept up with inflation over the last 20 years. Meanwhile the cost of housing and food has exploded high above inflation. Problem…
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My first account executive junior role with a major consortium paid $34,000 including super in 2008.. that is $528.26 per week after tax
In today’s dollars, that would be around $47,173 / $713.27 per week. Good luck living on that
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