Broadsheet launches content partnership with The Body Shop
Broadsheet Australia has created a multi-faceted content campaign with The Body Shop to promote a new product range, marking the biggest beauty category partnership undertaken by the publication.
Featuring written, video and social content, the campaign showcases The Body Shop’s ‘most loved’ product range and natural ingredients.
Milo Hartill stars in the campaign
The collaboration includes a feature length film and TikTok video series – the first TikTok work Broadsheet has done for a beauty brand.
The hero film, titled ‘Day in the Life’ follows body positivity, BLM, and queer rights activist Milo Hartill throughout the day, showing how The Body Shop products are an integral part of their body care routine.
Matthew Phillips, group sales and partnerships manager at Broadsheet, said: “At Broadsheet we know we have an ethically engaged audience who have strong values and take active responsibility in their behaviours making the world a better place.
@broadsheet_au The secret to achieving glowing skin can be as easy as following a simple recipe. A squeeze of serum, a dab of moisturiser and lots of water. For a little moment of well-deserved TLC every evening, here are our simple steps to achieving perfect, radiant skin. In partnership with @TheBodyShopANZ.
“To work with a brand like The Body Shop on an annual partnership that leverages content and a bespoke event to bring to life their ethos of ‘Changemaking Beauty’, while showcasing their core range of products in an authentic and meaningful way, has been incredible to see and has been so well received by our audience.”
The Body Shop’s APAC brand and activism director, Shannon Chrisp, added: “Our partnership with Broadsheet has enabled us to put a spotlight on our ten “Most Loved” products and the incredible ingredients behind them. These products celebrate who we are, what we do and how we want you to feel.
“Through our collaboration, Broadsheet has connected us with some incredible talent and creative minds to share stories of finding your happiest, healthiest-looking skin with a new audience.”
Credits:
Broadsheet
Emily Barlow – Group campaign manager
Dominique Narayan – Campaign manager
Matthew Phillips – Group sales & partnerships manager
Video producer – Lucy Matthews
DP – Timothy O’Keefe
Sound – Alex Christensen
Art department – Zane Curwen-Walker (Ours Fitzroy)
Assist – Holly Birdsall
Editor – Michael Surya
Contributors
Arianna Leggerio – Photographer
Samantha Schultz – Photographer
Milo Hartill – Talent
Ruthy Hewson – Talent
The Body Shop
Shannon Chrisp – APAC brand & activism director
Fiona Lancaster – ANZ deputy brand & activism director
Sarah Rogan – Communications & activism executive
Zarah Garbrah – Social media specialist
Agency
Sarah Cook – Account director, Havas
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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