HERO wins Calbee Australia creative account

HERO has been named the new creative agency of record for Japanese snack brand Calbee’s Australian business following a competitive pitch.

In taking on the account, HERO will be responsible for creative output across the Calbee Australia existing portfolio, including snack products Harvest Snaps and Melts, as well as a range of exciting new product launches.

According to Natalie Johnson, marketing innovation manager, Calbee Australia, HERO met all the criteria for the role.

“The team at HERO really impressed us with their thorough, strategic and entrepreneurial approach, from the moment they were engaged and throughout the pitch process,” said Johnson. “Their passion and enthusiasm for snacking and our brands proved to be the perfect match for Calbee, and we are excited to usher in this new era of creativity and growth for one of Australia’s quickest growing snack brands.”

HERO managing director Tim Evans said: “We are thrilled to partner with Calbee on their mission ‘to make every snack moment worth it’, and we can’t wait to go to market with them.”

“In the meantime, it’s nice to have the official snack of HERO in the agency cupboard.”.

Calbee Australia joins a number of new business wins for HERO, including Circles.Life, Henkel, Toyota, Microsoft, Maybelline New York and v2food.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.