Magnite expands CTV with Samsung Ads; launches programmatic offering for AVOD service

Andrew Banks

June 23, 2022 1:02

Independent sell side advertising platform Magnite has collaborated with Samsung Ads, a provider of advanced TV advertising powered by global data.

This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV Plus. Magnite already works with Samsung Ads in the US, EMEA, LATAM, and India.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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