Hero wins Simply Energy creative account

Energy retailer Simply Energy has appointed indie agency Hero as its new integrated creative partner, following a competitive pitch.

Simply Energy, backed by Engie, is one of of the largest independent power producers in the world, and aims to be a global leader in the transition to net zero.

Hero will hold responsibilities for the company’s creative and strategy for brand, customer acquisition and customer marketing.

Owner and creative chairman of Hero, Ben Lilley, said the agency is beyond excited.

“We couldn’t be more thrilled and honoured to be partnering with Simple Energy and Engie in this vital next stage of their brand and business transformation,” he said.

“It’s an interesting and exciting time for the energy sector, and we’re looking forward to turning the brand into a hero for Australians looking for a great value and sustainable energy retailer.”

Ben Lilley

Tallon Mason-Kaine, head of strategy at Hero, said: “Now more than ever, cost of living and sustainability are increasingly at the forefront of people’s minds.

“People want brands they can trust are doing good for the environment, but also need to pay their bills at the end of the day.

“We’re looking forward to helping Simply Energy continue to deliver both value and sustainability to its customers.”

Simply Energy’s general manager, marketing and digital experience, Penny Maher, said: “We were looking for a full-service agency who could deliver across our entire suite of integrated creative and comms requirements, to communicate the next evolution of Simply Energy in this new sustainability-led energy world.

“Hero presented a compelling strategy to grow our customer base while retaining those we already have, and continuing to demonstrate the sustainability and value we are known for.

“We are excited by the creative performance marketing capabilities Hero can now bring to Simply Energy,” she continued.

Mason-Kaine added: “We’re excited to be able to now help Simply Energy unleash its creative potential on the Australian energy market.”

The appointment follows a number of campaign launches from the agency, including Toyota GR Corolla, Centrum Kids, and Calbee Harvest Snaps.


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