Richard Herring takes OMA helm and promises focus on ‘creative appropriateness’

Tim Burrowes

May 18, 2011 10:08

The Outdoor Media Association has named APN Outdoor boss Richard Herring as its new chairman.

Herring told Mumbrella that one of the growing challenges the outdoor industry faces is public concern over “creative appropriateness” of advertising. He said: “It’s an increasingly important thing. We need to make sure our processes are great and our attitutes are right.”

As Mumbrella reported last week, a parliamentary inquiry into outdoor media has just concluded its hearings and will report back later in the year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.