Richard Herring takes OMA helm and promises focus on ‘creative appropriateness’

The Outdoor Media Association has named APN Outdoor boss Richard Herring as its new chairman.

Herring told Mumbrella that one of the growing challenges the outdoor industry faces is public concern over “creative appropriateness” of advertising. He said: “It’s an increasingly important thing. We need to make sure our processes are great and our attitutes are right.”

As Mumbrella reported last week, a parliamentary inquiry into outdoor media has just concluded its hearings and will report back later in the year.

He said that the continued role out of outdoor measurement tool MOVE also remains a priority.

Herring has been CEO of APN Outdoor since 2004 and also took on APN’s radio portfolio in 2009. He replaces  Steve McCarthy, chief executive of Adshel, as the OMA;’s chairman.

Herring told Mumbrella that plans for how to reach out to creatives were under review after the decision to drop the Outdoor Awards following last year’s noisy event. He said: “It may be an award or it may be something different.”


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