F.Y.I.

Highsnobiety announces partnership with Citizens of Culture

Highsnobiety has announced a partnership with Citizens of Culture.

The announcement:

Culture leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.

Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative agency. With offices in Berlin, New York, Los Angeles, Honk Kong, Tokyo, its latest headquarters in Sydney launched in May with a sold-out two day event, Highsnobiety Hotel, in partnership with Semi Permanent.

The appointment of Citizens Of Culture compliments Highsnobiety Australia’s broader strategy and focus, HS+, a creative agency powered by a publisher, in which Highsnobiety will work directly with brands as cultural consultants to foster partnerships incorporating strategy, research, events, content, and custom brand collaborations.

Citizens of Culture, a leading branded content specialist will facilitate and manage media and tactical advertising partnerships for the Highsnobiety, helping to lead compelling strategies, partnerships, content, and experiences for brand partners and agencies.

Highsnobiety Country Lead, Nicholas Ingate says, “As we establish new markets it’s important we listen to what that particular market’s needs are and how we best serve them. We are not afraid to do things differently, to be smarter, and in turn, strengthen our local brand offering and service. Having Citizens partner with us to champion our media and advertising division only strengthens our already amazing Highsnobiety team, by offering our clients access to senior leading senior talent and genuine experts within the Australian branded content and culture space.”

Citizens of Culture Managing Director, Brad Arnold says, “With 2020 seeing both consolidation and closure of media players within the culture space, it’s an exciting time for brands looking to be culturally credible with Highsnobiety making Australia their next country of focus. We are thrilled to be helping Highsnobiety evolve its offering and brand to the market. With our team’s rich background within the content and the culture publisher space, we aspire to add value to Highsnobiety’s local development and collaborate broadly to help shape community and culture.”

Source: Citizens of Culture media release

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