Hill Knowlton Strategies appoints new director crisis and issues management
Former director of crisis & training at Hill+Knowlton Strategies in Dubai has joined the Australian arm of the company as director crisis and issues management.
The announcement:
Hill+Knowlton Strategies announced today that Brian Shrowder has joined the firm in Australia as Director, Crisis + Issues Management, with responsibilities for crisis planning and training, media spokesperson coaching and crisis communications counsel.
Shrowder is returning to Australia from Dubai where he was Director, Crisis & Training for Hill+Knowlton Strategies in the Middle East and Africa. In that role he advised many of the region’s largest companies on their crisis strategies and conducted spokesperson training for hundreds of corporate representatives.
“Brian’s depth of expertise significantly strengthens our crisis capability,” said Sue Cook, Managing Director, Hill+Knowlton Strategies. “Crisis management is a core strength of H+K Strategies globally and we are delighted to be able to offer the full range of crisis services here in Australia.”
According to Shrowder, the need for a structured approach to crisis readiness is greater than ever.
“In the aftermath of the global financial crisis, corporate leaders recognise that crises can hit any industry, any time. They face closer scrutiny and a growing demand for transparency,” he said.
“At the same time, social media networks such as Facebook and Twitter present both opportunities and serious risks for companies facing crises or difficult issues. That’s why Hill+Knowlton Strategies has developed a range of digital tools to help clients navigate the social media landscape and engage the power of public opinion.”
A former Network Ten journalist and news manager, Shrowder first joined Hill+Knowlton Strategies in 2001 as the firm’s Melbourne-based director of crisis and training services.
He holds a Bachelor of Laws degree from the University of Adelaide.
Source: Hill+Knowlton Strategies
