Ten’s Breakfast partners with traffic alert service
Ten’s Breakfast has partnered with Intelematics Australia to provide traffic updates through the SUNA Traffic Channel, a real-time traffic service currently available through GPS devices.
The announcement:
Intelematics Australia has partnered with Network Ten’s new Breakfast program to provide real-time traffic updates to many thousands of viewers across Australia.
The partnership will see Intelematics provide information on traffic congestion and road conditions in local metropolitan areas. It is the first TV network affiliation for the company behind SUNA Traffic Channel.
From this week, Network Ten’s Breakfast program will feature regular traffic updates, major metropolitan traffic incidents, real time traffic flows and real travel times for major arterial routes.
Intelematics Australia’s Chief Executive Officer Adam Game said partnering with Breakfast was a milestone achievement for the company.
“We are delighted to be working with Network Ten and Breakfast to extend the reach of SUNA traffic to many more Australians,” said Mr Game.
“Breakfast viewers can check the traffic conditions to be better informed about areas of congestion causing traffic delays before they leave for work, giving them time to plan their morning journey accordingly.
SUNA Traffic Channel is Australia’s most popular real-time traffic service. It is currently available on selected GPS devices including Navman and Garmin models and in-car navigation systems of leading vehicle manufacturers including Ford, Holden, Toyota and Mercedes-Benz.
Breakfast airs weekdays on Network Ten at 6am.
To see footage of SUNA Traffic on Breakfast visit: http://tenbreakfast.com.au/video.htm?movideo_m=167558
Source: Intelematics press release
