Hill+Knowlton will support National Stroke Foundation pro-bono

Public relations agency Hill+Knowlton Strategies will support the National Stroke Foundation’s ‘Fight Stroke Campaign’ in a pro-bono partnership.

The announcement:

Leading public relations agency Hill+Knowlton Strategies is delighted to announce a pro-bono partnership with the National Stroke Foundation to support its ‘Fight Stroke Campaign’.

Launched late last year, ‘Fight Stroke’ is a campaign to make stroke an increased Government priority, including increasing awareness campaigns, providing faster access to stroke treatment, rehabilitative care and more research.

Stroke is the second biggest killer in Australia and affects one in six people. The National Stroke Foundation is the only charity of its kind in Australia to work with stroke survivors, careers and health professionals to support and raise awareness.

As H+K’s charity of the year, the National Stroke Foundation will receive an ongoing program of campaign support.

H+K Strategies CEO Paul Plowman said the agency was delighted to be supporting such a vital campaign that aimed to get 100,000 Australians signed up to the cause.

“Despite killing more women than breast cancer and more men than prostate, stroke has a much lower public profile,” Mr Plowman said. “The critical factor we want to help highlight is that strokes are preventable but we need to do more to educate people around the signs, or what happens when you have a stroke.

“Awareness plays such a vital role in all of this, and we are proud to be a part of such an important campaign.”

Stroke Foundation Chief Executive Dr Erin Lalor said the campaign will be driven through social and traditional media in addition to grassroots awareness activities.
Stroke was made a national health priority in 1996, however since this time the disease has not once received any dedicated Federal Budget funding.
“Fight Stroke is essentially a campaign to make stroke matter to more Australians,” Dr Lalor said. “When stroke doesn’t kill it often leaves a devastating disability. Yet despite stroke being treatable and preventable, it remains a very low priority on the national health agenda.”

Source: Hill+Knowlton Strategies press release


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