Hinge releases new campaign featuring Australian TikTok talents

Hinge has released a new campaign featuring couples going on creative dates to highlight Gen Z’s dating lifestyle.

The announcement:

Developed and produced by Red Antler, the new campaign reintroduces “Hingie,” Hinge’s furry, bright-eyed app icon, to a younger audience. Hinge aims to resonate with and increase brand awareness among Gen Z by reflecting their unique dating habits. The nine dating scenarios in the campaign show couples going on creative dates, such as a pottery class, hiking, and stargazing, as Hinge found a majority of global Gen Z daters say they prefer dates that don’t involve alcohol because they want to be in the right state of mind while getting to know someone.