Suzuki gets its skates on in latest campaign from Deloitte
Suzuki’s latest commercial, ‘Suzuki Skates’, has launched via Deloitte Digital to show off the off-road capability of the new Jimny 4×4.
The ad focuses on an off road skater navigating rugged Australian terrain in Suzuki skates. The result, according to the Japanese car maker, is “part car chase, part skate film, part absurd comedy, part western, and all fun”.
“For the super-compact, super-fun Suzuki Jimny, making downhill roller-skates shaped like tiny cars seemed like the most sensible thing to do,” said Matt Lawson, chief creative officer at Deloitte Digital.
The ad has been picked up by motoring magazines such as Topgear, with the Suzuki Jimny recently named World Urban Car of the Year in New York.
“In a highly compeitive automotive market it’s not always easy to stand out, unless you really stand for something,” added Daniel Mercuri, Suzuki Australia’s national marketing manager.
“This film is pure fun, and if there’s one thing that gets attention in our industry it’s the brand that doesn’t take itself too seriously.”
Credits:
Client: Suzuki Australia
General manager, automotive: Michael Pachota
National marketing manager, automotive: Daniel Mercuri
Dealer marketing assistant manager, automotive: Robert Rosengarten
Creative consultancy: Deloitte Digital
Chief creative officer: Matt Lawson
Creative brand and media partner: Adrian Mills
Creative director: Charles Baylis
Creative director: Gustavo Vampre
Head of integrated production: Rob Weir
Group account director: Daniel Loukidis
Production Company: Finch
Founder/executive producer: Robert Galluzzo
Managing director/executive producer: Corey Esse
Director: Alex Roberts
Producer: AnnaTara Clark-Sneddon
DOP: Radar Kane
Post Production: Nakatomi
Co-founder: Emad Tahtouh
Post producer: Kani Saib
Editor: Alex Roberts
Colourist: Alina Bermingham
Online Artist: Drew Downes
Sound Design
Studio: Gusto Studios
Media: Noisy Beast
Group media director: Ben Lynch
Media account director: Ashleigh Budgen
Campaign manager: James Franklin
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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I really like this. More please car advertisers of Australia. A little humility goes a long way in this country.
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Great an ad on a car that cant be supplied for over 12 months
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