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History Will Be Kind retains PR account for Nestlé Confectionery

History Will Be Kind has become the PR agency of record for Nestlé’s confectionery brands, Allen’s and KitKat after completing project based work for the brand last year.

The agency will be tasked with reigniting Australians’ passion for the brands, delivering campaigns and working with Nestlé’s agency roster.

Nestlé’s confectionery brands include Allen’s, KitKat, Milkybar, Aero, Smarties, Milo, Rolo and Life Savers.

Anna Stewart, head of marketing at Nestlé, said in a statement: “KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the innovative Allen’s Lollysmiths and KitKat Chocolatory brands. After a fantastic end to 2017, we’re delighted to welcome HWBK on board for the coming year.”

Emma-Jane Granleese, managing partner at History Will Be Kind, added: “KitKat and Allen’s are household names that have stirred consumer emotion for years – our job is to continue the legacy through brand storytelling and innovation. With this approach, we will continue to deliver conversation-driving campaigns and news moments for Nestlé’s incredible confectionery portfolio.”

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