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Hitwise: Witchery doubled traffic with hoax video

Web monitoring firm Hitwise says that Witchery, the brand at the centre of the girl-in-the-jacket controversy, more than doubled traffic to its site in the week that the row took place.  

A new posting on the Hitwise blog says: “The Witchery website increased its market share within the Shopping and Classifieds – Apparel and Accessories industry – by 120% for the week ending 17/01/2009, the same week that the clip was released on You Tube. The website was also ranked the second most popular downstream website within the Shopping and Classifieds – Apparel and Accessories industry, to receive traffic from You Tube that week.”

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