How new and old media has been getting it wrong with the bushfires

The bushfires have brought out some of Australia’s finest journalism in broadcast, print and online – not least a first person piece by the Australian’s Gary Hughes which has been reproduced around the world. But there have also been some terrible howlers.  

tele-firesIn the most offensive example, Crikey’s Margaret Simons reports today how the UK’s Mail On Sunday newspaper tried to write a funny headline around a photograph of a fire crew fleeing a dangerous situation. It headlined it: “”Er, Bruce…the fire’s the other way!”

Meanwhile, Sydney’s Daily Telegraph fell victim to bad flatplanning with the example on the right emailed to Mumbrella.

There were also bad examples within social media. Laurel Papworth writes how one site promoting the TV series Lost, autoreplies to anyone using the phrase in a Twitter message. This included people talking about lives lost in the fires. Her posting later triggered an apology from the person behind it who promised to stop the practice.

And Travolution reveals how the Australian travel guide Please Take Me To… chose to start Twittering yesterday, with a message promoting “nice video’s of Victoria”




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