H+K Australia appoints Amelia Tipping as MD along with key promotions across Asia

WPP’s public relations agency, Hill+Knowlton Strategies (H+K) has appointed Amelia Tipping as managing director of its Australia operation.

Effective 1 October 2021, Tipping will replace Mandy Galmes, who is leaving the agency after three years as CEO to pursue a new opportunity. Based in Sydney and reporting to HS Chung, president of H+K Asia, she will also join the Asia senior leadership team.

(L-R) Hill+Knowlton Strategies, MD, Amelia Tipping, managing partner, Anna O’Sullivan,  Asia tech practice lead, Mark Lensyzyn and business director, Marcha Van Den Heuvel

Tipping will focus on driving local expertise and cross-market collaboration to deliver broader capabilities for clients and accelerate business growth across the region.

Tipping brings more than 18 years of integrated agency leadership and campaign experience to the role of managing director. She will continue to shape the agency’s purpose-led communications offering and will deliver PR and content publishing strategies alongside a local and regional team of world class consumer, technology, public affairs, and corporate reputation specialists.

The appointment follows a raft of team hires and key promotions in 2021 in response to new client wins and diversification of services.

Elevating regional public affairs capabilities, Anna O’Sullivan has been promoted to managing partner, strategic communications and public affairs, to lead all strategic communications and public affairs opportunities across Asia.

Strengthening technology communications capabilities, Mark Lensyzyn will step up into the role of Asia technology practice lead and LG-One network director to elevate the growth of this sector across the region.

Marcha Van Den Heuvel has been promoted to business director and will take on the increased responsibility of managing H+K Australia’s business development function alongside the Australia leadership team.

Hill+Knowlton Strategies has worked with clients including, Banana Boat, Honda, Ford, and HSBC.

Tipping commented: “I’m incredibly fortunate to have worked with some of the best in the business throughout my career. Most recently, working with Mandy, and as part of both the H+K and WPP network, I have been able to help reshape the agencies’ offerings. We have found our sweet spot, partnering with clients who require both senior, strategic counsel and creative content solutions. I am really excited for the opportunity to lead the business and our continued transformation.”

Chung added: “We thank Mandy for her contribution to H+K both locally and globally. She has been the driving force behind the transformation and growth of H+K Australia over the past three years.”

“I am also thrilled to see our colleagues grow to take on leading roles at H+K. Having worked directly with Amelia, Anna, Mark and Marcha, I am confident their commitment, drive and skills will add immense value to our clients in their evolving requirements, accelerate the growth of our people and our business both locally and across the region,” said Chung.

With offices in Sydney and Melbourne, H+K is actively hiring for a number of new roles including senior account manager, account manager and account coordinator, as well as specialists in the areas of content, copywriting, social and digital.


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