‘The Hoff has eclipsed David Hasselhoff’ admits actor

David Hasselhoff at Cannes Lions this morning

Baywatch and Knightrider actor David Hasselhoff has credited Sydney’s Daily Telegraph with helping revive his career by making him aware of the “Hoff” phenomenon a decade ago.

During the first seminar of the 2014 Cannes Lions with agency Golin looking at relevance, Hasslehoff admitted “the Hoff has put David Hasselhoff out of work”.

Talking about how he first became aware of the nickname, he said he was contacted by the Daily Telegraph about a decade ago about a story on a series of emails which had gone viral with lines such as “Desperate Hoffwives” and “born in a Hoffpital”.