HOKA empowers people to fly with latest campaign offering, via Anomaly

July 23, 2024 9:39

Apparel and performance footwear brand, HOKA, has released the latest addition to its ‘FLY HUMAN FLY’ campaign for the ANZ market, via a film that evokes the freedom and power of a bird in flight.

The 60-second film, ‘Bird’s Eye’, uses the tagline, “We Are All Born To Fly”, and takes viewers into the French Alps (a reference to the brand’s place of birth) to fly alongside a bird following runners making their way through various terrains – forests, rocky slopes and outcrops, and the roads of a nearby town.

Developed with help from Anomaly, HOKA’s global creative agency of record, the film was designed to uphold FLY HUMAN FLY and continue to empower modern movers as individuals and as a community.

HOKA’s campaign can be seen across paid social, digital and owned media within Australia and New Zealand. It will also be supported by out-of-home solutions, such as wraps on Melbourne’s trams.

‘Bird’s Eye’ is another piece of advertising work that HOKA has rolled out for an Australian audience. Last month, the brand hosted an activation in Pitt Street, Sydney, with support from indie agency Emotive, that was described as “the brand’s revolutionary centre for joyful performance”.