Holden signs sponsorship deal with NRL
Holden has finalised a three-year deal to sponsor the National Football League, replacing Toyota as the NRL’s automotive brand backer.
The deal – which the Herald Sun is reporting to be worth $10m – marks a return for the Melbourne-based car manufacturer’s ties with the NRL, having backed the sport 15 years ago.
Holden will sponsor the State of Origin series, rugby league team the Kangaroos and the under-20s competition, now known as the Holden Cup.
The announcement comes as Holden reaches the conclusion of a creative agency review, with speculation mounting that Melbourne independent agency AJF is to land the entire account.
So……the taxpayers fork out to keep Holden afloat, in the hundreds of millions of dollars, and now they use that money to get a corporate box at the footy?
Perhaps they should consider giving away the sponsor benefits to those who actually paid for them – the taxpayers.
I wonder if they have bought the TV sponsorship rights for the State of Origin to support this deal. Be funny if a competitor has already bought the TV rights mmmmmmm
“National Football League”?
Well done, Holden. Sponsoring a niche sport is not the way to spend your marketing dollars. Besides, bogans can’t buy nice cars.
Hmmm. Holden. Ok, yes, a good fit with followers of gorillaball.