Holeproof takes its customers into the wild
Holeproof has launched a new ad from Clemenger BBDO Melbourne for its Explorer socks featuring a bemused punter who ends up in Africa.
The ad was shot near Johannesburg.
Credits:
Credits:
- Client: Jeff Swan, General Manager of Strategy for Pacific Brands Underwear & Hosiery Group; Kellie Warwick, Holeproof Group Marketing Manager
- Executive Creative Director: Ant Keogh
- Creative Director: Damian Royce
- Art Director: Anthony Phillips
- Copywriter: Richard Williams
- Group Account Director: Tom Ward
- Agency Producer: Karolina Bozajkovska
- Director: Steve Ayson
- Producer: Larisa Tiffin
- Production Company: The Sweet Shop
- Facilitating Production Company SA: Monkey Films
- Producer: Clare van Zyl
- Media: Mediacom
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So what’s the message here, that Holeproof cocks contain some kind of contact psychoactive agent that causes memory loss, possibly multiple personality disorder? Neat, I’m off to buy some.
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Sorry Mr Holeproff but too try-hard for me.
[Nate, I assume your meant socks].
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Nope, he meant cocks.
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Clever stuff. Pretty funny.
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Keep it going Ant & Rich, you guys are rockin’. Love your work. Peace.
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