Holeproof takes its customers into the wild
Holeproof has launched a new ad from Clemenger BBDO Melbourne for its Explorer socks featuring a bemused punter who ends up in Africa.
The ad was shot near Johannesburg.
Credits:
Credits:
- Client: Jeff Swan, General Manager of Strategy for Pacific Brands Underwear & Hosiery Group; Kellie Warwick, Holeproof Group Marketing Manager
- Executive Creative Director: Ant Keogh
- Creative Director: Damian Royce
- Art Director: Anthony Phillips
- Copywriter: Richard Williams
- Group Account Director: Tom Ward
- Agency Producer: Karolina Bozajkovska
- Director: Steve Ayson
- Producer: Larisa Tiffin
- Production Company: The Sweet Shop
- Facilitating Production Company SA: Monkey Films
- Producer: Clare van Zyl
- Media: Mediacom
So what’s the message here, that Holeproof cocks contain some kind of contact psychoactive agent that causes memory loss, possibly multiple personality disorder? Neat, I’m off to buy some.
Sorry Mr Holeproff but too try-hard for me.
[Nate, I assume your meant socks].
Nope, he meant cocks.
Clever stuff. Pretty funny.
Keep it going Ant & Rich, you guys are rockin’. Love your work. Peace.