Holey Moley drops to 737,000 metro viewers and Amazing Race to 493,000
Seven’s Holey Moley drew 737,000 metro viewers for its second outing, down from the 983,000 who tuned in for the format’s launch on Monday, and topped the three key advertising demographics -16-39s, 18-49s, and 25-54s – for the second night running.
The Amazing Race on Ten also fell, but less considerably, from 501,000 on opening night to 493,000 last night, while Nine’s Travel Guides climbed for its second episode to 641,000 metro viewers after launching last week to 584,000.
With the regions included, Holey Moley had 1.13 million total viewers, Travel Guides 852,000, and The Amazing Race 672,000.
Sonia Kruger, the host of Holey Moley
Despite Holey Moley’s slip, Seven won the evening on both a channel and network share basis. Channel Seven had a 21.3% share and the network 29.6%, compared to Nine’s 19% and 26%, respectively. Ten had a 12.1% channel share and 20.2% network share, helped again by 10 Bold, the best-performing multi-channel of the night with a 3.9% share.
10 Shake, the network’s newest multi-channel which launched last September, achieved its biggest overnight audience to date, and had a 1.1% share.
News programming took out the top five spots last night. Seven News pulled 991,000 metro viewers at 6pm and 956,000 at 6:30, Nine News had 952,000 and 924,000 for those same time slots, respectively, and ABC News attracted 737,000.
Nine’s A Current Affair was sandwiched between Holey Moley and Travel Guides with 668,000 metro viewers, while Home and Away (600,000) and The Chase (494,000) filled the gap between Travel Guides and The Amazing Race.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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