Travel Guides launches to 584,000 metro viewers, but Nine still wins the night

A domestic series of Travel Guides brought just 584,000 metro viewers to Nine on its opening night, behind I’m a Celebrity… Get Me Out of Here! (658,000 across the episode and 631,000 during the elimination), A Current Affair (665,000) and both Nine and Seven’s news programming.

Travel Guides launched last night at 7:30pm to partially plug the gap left by a delayed Australian Open, and attracted 807,000 viewers with the regions factored in. The last time it ran in 2019, it premiered to 752,000 metro viewers and 964,000 nationally.

Before the tennis begins on 8 February, Nine will also roll out a two-part Married at First Sight special, airing this Sunday, 31 January, and the following Sunday, 7 February.

The usually international format is local this time around

Nine News prevailed against Seven’s often dominant counterpart last night, with 933,000 metro viewers and 896,000 for the 6:30pm slot. Seven News, meanwhile, had 826,000 metro viewers and 785,000 at 6:30pm.

A public holiday showing of The Castle, which ran on Nine directly after Travel Guides at 8:30pm, had 390,000 viewers across the five capital cities.

Nine finished on top of the pile, securing a 29.2% network share, ahead of Seven’s 25.7% and Ten’s 24.2%. The ABC’s network share was 13.8%, and SBS’ 7.1%.

Nine also led in channel share; Channel Nine finished with 21.2%, Seven with 17.3%, and Ten with 16.7%.

7Two was the most-watched multi-channel of the night with a 3.7% share.

Last night also saw two Big Bash matches air on Seven to wrap up the regular season. The night-time battle between the Melbourne Stars and Sydney Sixers peaked with 422,000 metro viewers in the first session. The innings break had 403,000, session two 341,000, and the pre-game 308,000.

The Melbourne Renegades and Hobart Hurricanes went head to head at 3:30pm in the first of the Australia Day double header, with 339,000 metro viewers watching the second session. The other sessions did not scrape into OzTAM’s top 20 programs.

I’m a Celebrity topped all three of the key advertising demographics – 16-39s, 18-49s, and 25-54s – for Ten.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.