Holler and Mass Media merge

HollerMarketing group IPMG will merge digital agency Mass Media with sister agency Holler.

The merger will sees Mass Media give up its brand with the agency headed up by Holler executives Caitlin Millar-Jack and Mike Hill who will serve as co-CEOs.

Dave Burkett, CEO of IPMG Digital said bringing the merger would mean the agency could offer a broader the range of services to clients.

“Holler continues to grow its client portfolio with significant wins such as Audi and Reckitt Benckiser – IPMG wants to back this success,” said Burkett. “The team from MassMedia Studios will bring Holler deep technical, CRM and relationship marketing capabilities, and a blue chip client portfolio,” said Burkett.

The merged agency will be full service creative digital company with 70 staff.

Mike Hill, Co-CEO commented: “We have been growing our data and production credentials over the last two years and this merger helps us expedite scale to build on an important investment in technology and innovation for our current and future clients.”

The agency’s clients include Reckitt Benckiser, Audi, Heineken and Foxtel.

Nic Christensen


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