Holler drafts former Photon MD to drive growth

Holler Sydney, the IPMG-owned digital agency, has appointed former Photon divisional MD, Caitlin Millar-Jack to the new role of managing director to help drive its expansion plans.  

Millar-Jack was last year managing director for Photon’s internet marketing and communication division. The role has since been filled by Jon Wilkins, co-founder of the Photon-owned Naked, who has relocated from the UK to Sydney.

Prior to Photon, Millar-Jack was general manager of digital at M&C Saatchi and held senior roles at the Eclipse Group.

She joins Mike Hill, Holler Sydney’s founding director and shareholder, to lead growth plans across Australia and New Zealand.

Holler has recently carried out projects for The Australian Financial Review, Lion Nathan’s XXXX beer and Samsung.

In September, the agency tightened its grip on Lion Nathan after it was appointed digital marketing agency for design, marketing and strategy across the drinks company’s wine brands.


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